Blog posts from the Findwell team

Blog posts.

Short reads on what is changing in search, in AI answers, and in how buyers find the people who know things.

Search & SEO

Passle alternatives: 7 options for thought leadership and expert visibility in 2026

Passle is a well-established thought leadership platform for professional-services firms. This guide looks at the main alternatives across content creation, distribution, expert visibility and AI search.

Tyler Ngo · 6 Oct 2026 · 15 min
Search & SEO

Top 50 law firms in Manchester by search and AI visibility in 2026

We analysed 378 Greater Manchester law firms to see which appear most often when clients search for legal help in Google and AI. Here are the 50 firms leading Findwell's 2026 Visibility Index.

Jordan Greenaway · 25 Sept 2026 · 9 min
Search & SEO

SEO, GEO and AEO for professional services firms: How to make your experts discoverable

SEO, GEO and AEO are converging. For professional services firms, the opportunity is to make their experts and expertise easier to find, understand and trust across Google and AI search.

Aaron Edwards · 25 Aug 2026 · 9 min
AI answer engines

Why your best expert is invisible to ChatGPT, and how to fix it

Buyers now ask an answer engine before they ask a colleague. Here is what actually decides whether your experts get named in the reply.

Jordan Greenaway · 28 Jul 2026 · 10 min
Search & SEO

The expert-page structure that Google rewards in 2026

A field guide to the on-page signals that move specialist profiles up the results, and the ones that quietly hold them back.

Jordan Greenaway · 22 Jul 2026 · 3 min
PR & coverage

Turning one expert opinion into six pieces of press

How an editorial team turns a single point of view into a coverage campaign, without asking the expert for six times the work.

Jordan Greenaway · 15 Jul 2026 · 3 min

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