AI answer engines
Tyler Ngo · 15 Sept 2026 · 14 min
AEO for law firms in 2026: how to get your experts found in AI search
A practical guide to AEO for law firms: how to make your lawyers, expertise and content easier to find across Google, ChatGPT and other AI search tools.
Tyler Ngo · 15 Sept 2026 · 14 min
Search & SEO
Aaron Edwards · 25 Aug 2026 · 9 min
SEO, GEO and AEO for professional services firms: How to make your experts discoverable
SEO, GEO and AEO are converging. For professional services firms, the opportunity is to make their experts and expertise easier to find, understand and trust across Google and AI search.
Aaron Edwards · 25 Aug 2026 · 9 min
AI answer engines
Jordan Greenaway · 28 Jul 2026 · 10 min
Why your best expert is invisible to ChatGPT, and how to fix it
Buyers now ask an answer engine before they ask a colleague. Here is what actually decides whether your experts get named in the reply.
Jordan Greenaway · 28 Jul 2026 · 10 min
Search & SEOJordan Greenaway · 22 Jul 2026 · 3 min
The expert-page structure that Google rewards in 2026
A field guide to the on-page signals that move specialist profiles up the results, and the ones that quietly hold them back.
Jordan Greenaway · 22 Jul 2026 · 3 min
PR & coverageJordan Greenaway · 15 Jul 2026 · 3 min
Turning one expert opinion into six pieces of press
How an editorial team turns a single point of view into a coverage campaign, without asking the expert for six times the work.
Jordan Greenaway · 15 Jul 2026 · 3 min