Feature
Expert profile pages.
A page for each of your experts, on your own domain, built so search engines and AI answers can tell who they are and what they know.
An expert profile page is a permanent page for one person, holding their expertise, their published thinking and their press coverage in one place, marked up so a search engine and an AI answer can both read who they are.
It is not a staff biography. A biography states a job title. A profile page carries the work, updates itself as new insight and coverage arrive, and gives every claim about that person somewhere to be cited from.
Why it matters
What a page per expert actually changes.
What it does
Everything about one expert, in one place.
Their expertise, stated so it can be found
Each page names the topics that person actually owns, in the words a client would search, not an internal job title.
- Topics link through to a topic page
- Marked up as Person schema with verified profiles
- Written by our editorial team, approved by them
Dr Alex MorganPartner, SustainabilityCrisis communications · 14 pieces
Topic
CSRD and disclosure · 9 pieces
Topic
Board readiness · 6 pieces
Topic
Their thinking, published under their name
Every article and comment they publish sits on their page and builds it. The page gets stronger every month without anyone at your firm writing a word.
- We write it, they approve it
- Published on your domain, so the authority is yours
Why boards get crisis timing wrong
Insight
The CSRD questions clients keep asking
Insight
Disclosure timing, and the cost of getting it late
Insight
What the new regime actually asks of a board
Insight
Three questions every board asks about disclosure
Insight
A way to follow them, on the page
Every profile page carries a subscribe block, so a reader who rates that person can hear from them again instead of leaving and forgetting the name.
- Each subscriber is attributed to the expert who won them
- Feeds the monthly note we write and send in their name
Follow Dr Alex MorganNew thinking on crisis and CSRD, once a monthTheir new insight, once a month
Their press coverage as it lands
Written and sent by us, in their name
Video, where the words are also indexed
A clip of the expert answering the question carries further than a paragraph of it. Each one sits on their page with the words underneath, so it can be watched by a person and read by a search engine.
- Panels, briefings and short answers to one question
- Transcribed on the page, so the video ranks as text too
The three questions boards keep asking
6 min
Panel: governance after the deadline
18 min
Disclosure timing in practice
3 min
Two minutes on the deadline
2 min
Transcript: the regime asks a board to show its working, not just its numbers, which is why the timing question keeps coming back
Their coverage, collected in one place
Press mentions are scattered across other people's websites and disappear from view within a week. The page gathers them, so the track record is visible in one scroll rather than remembered by whoever was there.
- Every mention linked and dated, oldest kept
- Named as a mention in the markup, not just a link
Quoted on disclosure timing
Mar
On the cost of a late statement
Feb
Comment on the new regime
Jan
Interviewed on board readiness
Dec
Panel on audit and ESG
Nov
Where we secure coverage for clients
Our view
Why the page matters.
“Nobody hires a firm. They hire the person they believe knows the most, and they look that person up long before they pick up the phone. If there is nothing to find, you are asking them to take your word for it.”
Jordan GreenawayFounder, Profile
Questions
What firms ask about this.
+Is this just a team page?
+Does it touch our website?
+Who writes the content?
+What happens if an expert leaves?
+How long before it ranks?
+How much of my expert's time does it take?
+Do all our people need a page?
+Our experts already have strong LinkedIn profiles.
We will build the first page before you commit.
Pick one of your people. We will build their profile page and show you what it ranks for.
The rest of it
More in the hub.
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