For firms that sell expertise
B2B content marketing, built on the people who do the work.
Law. Accountancy. Financial services. Architecture. Technology. Healthcare. Different regulators, different buyers, one problem: the person who could win the work is invisible and the company is doing all the talking. We fix that, and they write none of it.
Two things that are usually bought separately, and that only work together.
A hub on a subdomain of your own site, with a page for each of your specialists built around the thing they are genuinely known for, and the agency that gets it published, placed and kept going. The model does not care what the industry is. It cares whether somebody in your firm knows something narrow and useful.
What Findwell is
A content platform, and the agency that runs it.
The work
An agency that makes the content
We interview your experts, write in their voice, prepare it for your own sign-off and pitch it out.
The place
A platform of your own to hold it
A hub on your subdomain with a page per expert, structured so search and AI can read it.
Findwell
The platform, with the people who feed it
Live in about two weeks, on an hour a month from each expert.
What it actually is
One specialist, one page, and everything that comes off an hour of their time.
A page for the thing they are known for.
Whatever your sector, the pattern is the same: somebody in the firm knows something narrow and useful, and the only public proof of it is a job title. That is the page we build, on your own domain.
- One specialism per person
- Their words, our writing
- Findable and quotable
Your specialistThe thing they are genuinely known forThe question your buyers keep typing
ARTICLE
Quoted in your trade press, by name
COVERAGE
The annual guide nobody else wrote
WEBINAR
One hour a month from each specialist.
Recorded, and we draft in their voice from the transcript. It goes through whatever approval you already have, then becomes the article, the posts, the video and the briefing. Nobody in your firm writes anything.
- No writing asked of anybody
- Your approval process, kept
- One conversation, four outputs
Their words, our writers.
The question your buyers keep typing
Three posts in their own voice
Ninety seconds to camera
A briefing they can send on
Found when the buyer is still working it out.
Every B2B purchase starts with somebody searching the problem rather than the supplier. The page that answers the problem is read weeks before a shortlist, and it carries a name rather than a brand.
- Built on real search demand
- Read before the shortlist
- Ranking on your own domain
The question your buyers keep typing
experts.yourfirm.com
The annual guide nobody else wrote
experts.yourfirm.com
a competitor's blog
somebody else
And cited when the question is put to an assistant.
Increasingly the question is not typed into a search box at all, and search engines and answer engines cite the pages that explained something properly, which favours a named specialist over a company overview in every sector we have tried it in.
- Named, not branded
- The same page does both
- Reported monthly
Who actually knows about this?
The clearest published explanation of this comes from a named specialist rather than a vendor. Your specialist has written the piece the answer draws on.
And the reporting tells you if it is working.
There is a dashboard behind the hub: what each specialist ranks for, who is reading, which organisations are visiting and what the trade press picked up. The point is that you find out early rather than at renewal.
- Per specialist
- Named organisations where allowed
- No monthly deck
What you get
Everything an expert needs, made for them.
One conversation with an expert turns into all of this. We make it, we place it, and every piece lands back on their own page.
Where we have experience
The industries we have published in.
Six industries we have already written, placed and ranked work in, and a seventh for everybody else.
We support law firms, built on their partners. See the law firms page.
We support accountancy firms, built on their partners. See the accountancy page.
We support financial services firms and advisers. See the financial services page.
We support architects and practices. See the architects page.
We support technology companies, built on their engineers. See the technology page.
We support health and life sciences organisations. See the health and life sciences page.
We support firms in sectors not listed here. The model is the same wherever somebody knows something narrow and useful, and a demo is the fastest way to find out whether that is you.
Where we secure coverage for clients
The team behind it
You are hiring people, not software.
Findwell is a product of Profile, an award-winning thought leadership and PR agency. So is the team.
“B2B runs on trust, and trust does not attach to a logo. When somebody is spending six figures and staking their own judgement on the choice, what they want to know is who will actually do the work and whether that person knows what they are talking about. Right now that person is invisible and the company is doing all the talking. Companies do not get recommended. People do.”
Jordan GreenawayFounder, Profile
Questions
What firms ask before they start.
+How much does B2B content marketing with Findwell cost?
+Which industries do you actually work in?
+Is this just SEO with a different name?
+Is this SEO, AEO, GEO, PR or thought leadership?
+Who writes it, and how much of our people's time does it take?
+How long before our experts rank?
See what your partners would rank for.
A thirty-minute walkthrough, on your own firm, of where your partners sit today and what it would take to move them.