About
An agency that built its own platform.
Findwell is a product of Profile. For more than a decade we have made specialists into recognised, quotable authorities, and this is that craft running every month, for every expert in your firm.
Findwell is a product of Profile, an award-winning thought leadership and PR agency. For more than a decade we have helped firms that sell expertise turn their specialists into recognised, quotable authorities.
We earn our clients coverage in the titles their buyers and journalists actually read. Findwell is that craft made into a fully managed platform, written, published and run by the same in-house team.
None of it is subcontracted. The person who interviews your partner is the person who writes the piece, and the person who pitches it sits across from both of them.
How it fits together
An agency, and the platform it runs.
Most firms are sold one or the other. A tool with nobody to fill it, or a retainer with nowhere for the work to live. We are both halves, which is the only reason the second one is ever full.
The agency
Profile
Writers, editors and PRs who have spent a decade getting specialists quoted. The craft, and the contacts that go with it.
The platform
Findwell
Profile pages, topic pages, a directory and the reporting behind them. Somewhere for the work to live, and somewhere to be found.
What a firm gets
One team, every month
The people and the platform arrive together, on one invoice, from one place. Nobody is waiting on the other half.
Where we secure coverage for clients
The team
The people who would write for your experts.
Findwell is not a platform with an agency bolted on. These are the people who interview, write, film, edit and pitch, and they are the same people whichever tier you are on.
Founded Profile in 2022, and its sister agency Transmission Private in 2014. Started out in politics, building a shadow minister's public profile.
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Secures coverage across finance, industrials and real estate. Owns the media relationships, the pitches and the interview briefs behind it.
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Leads every filmed project from concept to delivery. An award-winning filmmaker outside work, with a BFI Network Award for Best Film.
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Seven years drawing the opinions out of leadership teams, across technology, healthcare, maritime, clean energy and private wealth.
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Builds the tools the agency and its clients run on, from early concept to launch. Came up through client management.
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Runs content across every client account, from thought leadership and editorial campaigns to newsletters, and the tone each one is written in.
Read moreSome of the team, not all of it. Writers, editors and PRs, every one of them in-house.
Our view
Why it starts with a conversation.
The one thing we will not automate, and the reason a briefing form has never once produced a piece worth publishing.
“You cannot write a partner's opinion from a briefing form, and you certainly cannot generate it. The thing that makes a piece worth reading is the sentence they say twenty minutes in, when they stop being careful and tell you what actually goes wrong. Our job is to get to that sentence and then write around it.”
Jordan GreenawayFounder and CEO, Profile
See it on one of your own experts.
We will build the first profile page before you commit to anything, so the first thing you judge is the work rather than the pitch.