For universities, colleges and research institutes
Make your academics easy to find.
Journalists want your academics on deadline, and can’t find them. Findwell gives each one a page a newsdesk finds in one search.
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Universities and education clients quoted in
Findwell works with universities, colleges and research institutes to launch and run expert hubs for their academics.
That means we build an expert hub on your own domain, with a page for each academic, and then we keep it filled with high-quality, insight-rich content: the questions your researchers are asked about, written for the journalists, industry partners and funders who need the answers, and signed off by your press office before it goes live.
What Findwell is
Not another find-an-expert directory. The directory, and the people who fill it.
The work
An agency that turns research into comment
We interview your academics, write in their voice, take it through your press office, and pitch it to the journalists covering the field.
The place
A hub of your own to hold it
A hub on your own domain with a page per academic, structured so newsdesks, search and AI can all read it.
Findwell
The directory, kept current by people
Live in about two weeks, on an hour a month from each academic.
What it actually is
One academic, one page, and everything that comes off an hour of their time.
A page for the story they can explain.
Not a staff profile with a publication list. The academic's own page, on the question the news keeps asking, with their comment, research and coverage gathered under it.
- One question per academic
- Their research, in plain terms
- Available for comment, said plainly
Why the same towns keep flooding
ARTICLE
Quoted by BBC News on winter flooding
COVERAGE
What a 1-in-100-year flood actually means
EXPLAINER
One interview, and your press office still signs it off.
We record the conversation, draft in their voice and send it through your press office before anything appears. Their opinion stays theirs, and your sign-off stays where it is.
- Your press office approves
- Research cited as written
- Nothing published unapproved
Their words, our writers.
Why the same towns keep flooding
Three posts in their own voice
Ninety seconds to camera
A briefing for journalists on the beat
Found by the newsdesk at four o'clock.
When the river rises, a producer searches the question, not your university. A page that answers it clearly, with a name and a way to reach them, is the one that gets the call.
- Written for the news moment
- A name and a way to book them
- Ranking on your own domain
Why the same towns keep flooding
experts.youruni.ac.uk
What a 1-in-100-year flood actually means
experts.youruni.ac.uk
a national newspaper explainer
somebody else
And named when the question goes to an assistant.
Journalists, partners and prospective students increasingly ask an assistant first, and it cites whoever explained the subject best, so a named academic is cited where a department page is not.
- Cited by name
- One page, both channels
- Tracked monthly
Why is flooding in the UK getting worse?
Rainfall intensity has risen, but much of the damage comes from where and how places were built. Professor James Whitlock, a professor of hydrology, has written a clear account of why the same towns flood repeatedly.
And evidence you can put in front of a board.
There is a dashboard behind the hub: what each academic ranks for, the media requests that came in, and the coverage that followed. Reach you can show, rather than activity you can list.
- By academic and by question
- Every media request logged
- Available on demand
What you get
Everything an academic needs, made for them.
One conversation with an academic turns into all of this. We make it, we take it through your press office, we place it, and every piece lands back on their own page.
Which academics, which questions and which news moments to be ready for, agreed up front and revisited quarterly.
Expert content Media articlesExpert comment and bylined pieces for the nationals, broadcast and the sector press, placed by our media team.
Media coverage Articles for your hubCornerstone explanations on your own domain, not a news release about a paper.
Expert content Social contentLinkedIn posts in the academic’s own voice, where journalists, partners and funders look.
Expert content NewslettersA briefing each academic can send to journalists on their beat, already through your press office.
Expert newsletter VideoNinety seconds to camera on what the research actually shows, filmed the same day.
Expert contentWho it is for
Six kinds of institution, one model.
The model is the same in each. Who is searching, and what for, is not.
Hundreds of experts and a find-an-expert page nobody keeps current. We start with the academics the news already asks for, then widen.
Applied expertise that national journalists rarely hear about. A clear page per academic puts it in front of them, with nobody waiting for a league table.
Faculty comment drives executive education and consultancy enquiries, so the pages are written for the business reader as well as the journalist.
A small team of specialists and a policy audience. The writing is the evidence, explained for the people who have to act on it.
Skills, apprenticeships and local employers are the story. The pages answer the questions employers and local press actually ask.
Conservatoires, art schools and specialist colleges have few experts and a distinct voice. Each page gets the depth a smaller roster deserves.
The team behind it
You are hiring people, not software.
Findwell is a product of Profile, an award-winning thought leadership and PR agency. So is the team.
“Every university I talk to has a find-an-expert page, and almost every one was built once and left. The expertise is there and journalists want it. What is missing is someone who sits with each academic every month, turns what they know into something a producer can use, and keeps the page current. That is a job for a PR team, not another piece of software.”
Jordan GreenawayFounder, Profile
Questions
What institutions ask before they start.
+How much does content marketing for a university cost?
+We already have a find-an-expert directory. Why is this different?
+How does this fit with our press office?
+Will our academics have the time?
+Can you guarantee media coverage?
+Is this SEO, AEO, GEO, PR or thought leadership?
See which of your academics journalists are already looking for.
A thirty-minute walkthrough, on your own institution, of where your academics show up today and what it would take to make them easy to find.
The rest of them
More industries.
Or see the whole platform on one page.