Service
The expert newsletter.
One email a month in your expert's name, written by us, sent to the list the hub built, and reported like everything else.
The newsletter is how the audience the hub collects gets used. Our team writes one monthly email per active expert, in their voice, out of the work they published that month, and sends it to the people who subscribed on their page.
It is not a firm-wide marketing bulletin. It comes from one person the reader chose to follow, which is why it gets opened, and it says what that person has been working on rather than what the firm has been announcing.
Why it matters
What a monthly email from a person actually changes.
What it does
What goes out, and to whom.
We interview them every month
Twenty minutes on a call our editors book and run. They pull out what that expert has actually been thinking about since the last one, which is where the insight in the email comes from and why it is never a rewrite of the website.
- A recorded conversation, not a request to write something
- The angle comes from them, the draft comes from us
22:04
Boards ask about timing, not content
Two clients hit the same wall in February
A caveat costs less than a late statement
One email a month, from one expert
Short, specific, and about the thing they have actually been working on. Written from the month's published work, so it costs the expert nothing beyond an approval.
- Written by our editors in the expert's voice
- Approved by the expert before it sends
Dr Alex MorganWhy boards get disclosure timing wrong
Mar
Priya ShahWhat limited assurance actually means
Mar
Dr Alex MorganThe question I keep being asked
Feb
James OkaforThree deal terms worth arguing about
Feb
Sent to the list that expert built
Not the whole firm's database. The people who subscribed on their page, on the subject they subscribed for.
- Segmented by expert and by subject
- One click to unsubscribe, and nothing else is ever sent
It sends them back to the hub
Every link goes to a page you own, which means the reading is measured, the companies are identified, and the visit counts towards the ranking of the page.
- Every click lands on your subdomain, never on a platform
- Reported with the rest of the hub, per expert
Where we secure coverage for clients
Our view
Why it comes from a person.
“Firm newsletters get deleted because nobody ever asked for one. An email from the specific person whose article you read last month, about the thing you read it for, is a different object entirely. Same list, same content, and the open rate roughly doubles.”
Jordan GreenawayFounder, Profile
Questions
What firms ask about this.
+Who writes the newsletter?
+How often does it go out?
+What if an expert has a small list?
+Do we approve every send?
+Which platform does it send from?
+Can we send our own campaigns to the list?
+Is it a template or does it look like us?
+What happens to the newsletter if we stop?
See the email your best expert would send.
We will write one from the work they have already published, in their voice, before you commit to anything.
The rest of it
More in the hub.
Features
Services
Or see the whole platform on one page.