Feature
Subscribers and enquiries.
Every page gives a good reader a reason to leave a name, attributed to the expert who earned it, in a list the firm owns.
This is the part of the hub that turns a reader into somebody you can contact again: a subscribe block on every profile and topic page, an enquiry route on every expert, and a list the firm owns and can export whenever it wants.
It is not a pop-up and it is not a gated download. Nothing on the hub is hidden behind a form, because a reader who has to trade an email address to read the thing they came for usually just leaves.
Why it matters
What owning the audience actually changes.
What it does
How a reader becomes a name.
A reason to subscribe, on the page they liked
The block sits under the work rather than in front of it, and it offers the one thing that reader has already demonstrated they want, which is more from this person.
- On every profile page and every topic page
- One field, no gate, nothing hidden behind it
Follow Dr Alex MorganNew thinking on crisis and CSRD, once a monthTheir new insight, once a month
Their press coverage as it lands
Written and sent by us, in their name
Attributed to the expert who won them
Every name arrives with the page and the subject that produced it, so the firm knows which expertise is actually pulling and which partner has an audience.
- Source page, subject and expert kept against every name
- Reported per expert in the monthly report
Head of legal, FTSE 250 insurer
Morgan
Finance director, housebuilder
Shah
Company secretary, logistics group
Morgan
Partner, private equity house
Marsh
Communications lead, NHS trust
Morgan
A reason to come back, every month
A subscriber is not a name sitting on a list. It is somebody who has agreed to hear from that expert again, and every piece that gets published is a fresh reason for them to return rather than a cold email asking them to.
- One email a month from the person they chose to follow
- Repeat readers are the shortlist your partners should be calling
Dr Alex MorganWhat the CSRD deadline actually asks of a board
Insight
Dr Alex MorganQuoted in the Financial Times on assurance
Coverage
Priya ShahThe two questions every finance director asks
Video
Priya ShahTransfer pricing after the autumn statement
Insight
Handed to you, in a format you can use
The list is exportable, forwardable to your CRM, and yours if you stop working with us. That is deliberate and it is written into how the hub is built.
- Export whenever you want, no request needed
- Enquiries forwarded to whoever you nominate, within minutes
Export as CSV
Now
Forward to your CRM
On
Enquiry alerts to two addresses
On
Attribution kept per expert
On
Where we secure coverage for clients
Our view
Why we do not gate anything.
“The instinct is always to put the good piece behind a form. What actually happens is that the person you most want, the one with the problem and the budget, reads two lines, decides they are being sold to, and leaves. Publish the whole thing and ask them to follow the person who wrote it.”
Jordan GreenawayFounder, Profile
Questions
What firms ask about this.
+Do you gate content to get emails?
+Who owns the list?
+How many subscribers should we expect?
+Do subscribers get spammed?
+What about GDPR?
+Can we push these into our CRM?
+Do enquiries come to us or to you?
+Is there a pop-up?
See what your best page would capture.
Show us the page your buyers already read. We will show you where the subscribe block would sit and what it would say.
The rest of it
More in the hub.
Features
Services
Or see the whole platform on one page.