Feature
Topic pages.
A page for each subject you want to be known for, collecting every expert who covers it and everything they have published on it.
A topic page is a permanent page about one subject. It names the experts in your firm who work on it, collects everything they have published, filmed or been quoted saying about it, and answers the questions buyers actually ask, so somebody searching the subject rather than a name has somewhere of yours to land.
It is not a service page. A service page says what you sell. A topic page proves you understand the problem, which is the thing a buyer is actually searching for at the point they have not yet chosen anybody.
Why it matters
What a page per subject actually changes.
What it does
One subject, everyone who covers it.
A page for the subject, in the words buyers use
We pick the subjects from what your experts actually win work on and what buyers actually search for, then write the page that sits between the two.
- One page per subject, not one per keyword
- Named the way a client would say it, not the way the industry does
What the regime asks of a board
Insight
Disclosure timing in practice
Video
Quoted in the Financial Times
Coverage
The questions clients keep asking
Insight
Every expert who covers it, in one list
The page names the people, so a reader who arrived on a subject leaves with somebody to contact rather than a form to fill in.
- Each expert links through to their own profile page
- Ordered by what they have actually published on the subject
It collects the thinking and the video on the subject
Every piece any of your experts publishes about the subject lands here as well as on their own page, along with the clips and the coverage, so the page gets deeper every month rather than staying a description.
- Articles, comments, video and press mentions in one place
- Filed automatically as each piece publishes, by us
What the regime asks of a board
Insight
Disclosure timing in practice
Video
Quoted in the Financial Times
Coverage
Panel: governance after the deadline
Video
The questions clients keep asking
Insight
The questions people actually ask, answered on the page
Each topic page carries the real questions buyers type about the subject, answered in a paragraph each. It is the part search engines lift into the results and answer engines read first, and it is written by the expert who owns the subject.
- Taken from what buyers search and what clients ask on calls
- Marked up as questions and answers, so they can be lifted
When does CSRD reporting actually start?
FAQ
Who signs off the disclosure?
FAQ
What does limited assurance mean here?
FAQ
What happens if we file late?
FAQ
Do we need a third party to check it?
FAQ
Built to rank for the subject itself
One page per subject, growing every month, internally linked to the experts and the pieces underneath it, is the shape a search engine rewards for a subject term.
- Positions tracked monthly and reported
- Linked from every piece and every expert on the subject
Where we secure coverage for clients
Our view
Why the subject matters more than the firm.
“Every firm I meet wants to rank for its own name, which it already does, and almost none of them own a single page about the problem their best people spend all week solving. The buyer is searching the problem. That is where the page has to be.”
Jordan GreenawayFounder, Profile
Questions
What firms ask about this.
+How do you choose the subjects?
+How many topic pages do we get?
+Is this not just a blog category page?
+Who writes them?
+What if two of our experts disagree on a subject?
+Will these compete with our own website pages?
+How long does a topic page take to work?
+Can we see which topics are working?
Tell us the subject you want to own.
We will show you what it is being searched for, who else ranks for it, and what your page would have to say.
The rest of it
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