Feature
The expert directory.
One index of everybody in your firm worth speaking to, searchable by subject, so a buyer who arrives without a name still leaves with one.
The directory is the front door to the hub. It lists every expert with a profile page, what each of them covers, and whether they are available to comment, and it can be filtered the way a buyer thinks rather than the way a firm is organised.
It is not a staff list. A staff list is ordered by seniority and tells a reader nothing about who to ask. The directory is ordered by relevance to what the reader typed.
Why it matters
What an index of your experts actually changes.
What it does
Everyone in the firm, indexed properly.
Everyone in the firm, one line each
Each row carries what that person covers and what they have published on it, so a reader can compare two experts against each other without opening either page.
- Role, pieces published and press mentions on every row
- Every row links through to the full profile page
18 experts · 22 areas
9 pieces · 4 press
7 pieces · 2 press
5 pieces · 1 press
4 pieces · 3 press
3 pieces
Filtered the way a buyer thinks
Not by office or by department. By the subject the reader has a problem with, and by whether that person can talk about it now.
- Filters are the subjects your topic pages already cover
- Availability is a flag your team controls
Dr Alex Morgan
Available
Priya Shah
Available
Elena Marsh
Booked
James Okafor
Available
One expert in the window, not a wall of faces
The directory opens on somebody. Your team picks who leads it, or it follows whoever has just published, so a reader who arrived without a name in mind still leaves with one.
- Your firm chooses who fronts the page
- Moves as people publish, so the front is never a year old
Expert in focus
Dr Alex MorganPartner, sustainability reportingFour pieces published this quarter and two national mentions.
A media desk for reporters on a deadline
A journalist looking for a source has a subject, a few hours and no interest in your org chart. The directory answers all three at once, which is how a firm gets called before the ones that make you ring a press office.
- Searchable by subject, filtered to whoever can speak today
- Every result carries a named person and how fast they reply
Dr Alex Morgan
Replies same day
Priya Shah
Replies same day
Elena Marsh
Booked until Friday
James Okafor
Replies within 48h
It hands the enquiry to a named person
An enquiry from the directory arrives with the expert and the subject attached, so it goes to the person who can answer it rather than into a shared inbox.
- Every enquiry names the expert and the subject that produced it
- Forwarded to whoever your firm nominates, within minutes
Where we secure coverage for clients
Our view
Why the front door matters.
“The firms we work with usually have more expertise than they can prove. It is spread across fourteen people, none of whom are findable, and the website answers with a contact form. An index of the whole bench is the cheapest way to look like what you already are.”
Jordan GreenawayFounder, Profile
Questions
What firms ask about this.
+Do we have to list everybody?
+Can we control who appears?
+Who keeps the availability flag up to date?
+What stops it looking like a recruitment page?
+Does the directory rank in search?
+How does it handle people leaving?
+Can we use it internally?
+Is there a limit on how many experts?
See your bench as a buyer would.
Send us four of your people. We will build the directory card for each and show you what a filtered search returns.
The rest of it
More in the hub.
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