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Insight from the Findwell team

The expert visibility library.

Guides, playbooks and analysis on ranking on Google, getting cited in AI answers, and turning expertise into coverage.

Search & SEO

SEO, GEO and AEO for professional services firms: How to make your experts discoverable

SEO, GEO and AEO are converging. For professional services firms, the opportunity is to make their experts and expertise easier to find, understand and trust across Google and AI search.

AEAaron Edwards · 25 Aug 2026 · 9 min
A backlit laptop keyboard in the dark
AI answer engines

Why your best expert is invisible to ChatGPT, and how to fix it

Buyers now ask an answer engine before they ask a colleague. Here is what actually decides whether your experts get named in the reply.

Jordan Greenaway · 28 Jul 2026 · 3 min
The repeating horizontal lines of a modern building facade
Search & SEO

The expert-page structure that Google rewards in 2026

A field guide to the on-page signals that move specialist profiles up the results, and the ones that quietly hold them back.

Jordan Greenaway · 22 Jul 2026 · 3 min
A close-up of a stage microphone
PR & coverage

Turning one expert opinion into six pieces of press

How an editorial team turns a single point of view into a coverage campaign, without asking the expert for six times the work.

Jordan Greenaway · 15 Jul 2026 · 3 min

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The one-pager

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A one-page overview you can forward to the rest of your team. Inside:

  • What your experts get, and how the hub is run for you
  • Where they get found, on Google and in AI answers
  • Example results and the timelines to expect
  • How pricing works, before you book a call