Insight from the Findwell team

The expert visibility library.

Guides, playbooks and analysis on ranking on Google, getting cited in AI answers, and turning expertise into coverage.

Blog post · Search & SEO

AI search optimisation checklist for professional services firms (2026)

A practical 15-point audit for professional services firms, with technical checks, expert-profile improvements and a monthly AI visibility scorecard.

Tyler Ngo · 29 Oct 2026 · 14 min
Newsletter · PR & coverage

How do you manage a corporate scandal?

Every crisis is different, but three things always matter in a corporate scandal... speed, messaging and a visible human voice.

Isaac Goldring · 29 Oct 2026on Findwell Experts
Newsletter · AI answer engines

How do law firms get their partners cited by ChatGPT?

Partners get cited by AI when they own a clearly defined expertise, publish original content answering real client questions, and earn trusted coverage.

Jordan Greenaway · 26 Oct 2026on Findwell Experts
Newsletter · PR & coverage

Wrong Guy, right voice

How one of TV's greatest mistaken-identity moments shows us why audiences listen to real voices, not pre-prepared speeches that lack personality.

Owen Thomas James · 26 Oct 2026on Findwell Experts
Download · AI answer engines

24 AI visibility audit prompts for professional services firms

Want to know whether AI can find your firm and the people behind it? Get 24 ready-to-adapt prompts, an editable results workbook and a 30-day action plan to run your own audit.

Tyler Ngo · 19 Oct 2026 · 1 min
Blog post · Search & SEO

AI visibility audit: a practical guide for professional services firms

Most AI visibility audits stop at whether a firm's name appears in an answer. This practical guide shows how to check the people, prompts and sources behind those answers, and decide what to fix first.

Tyler Ngo · 8 Oct 2026 · 15 min
Blog post · Search & SEO

Passle alternatives: 7 options for thought leadership and expert visibility in 2026

Passle is a well-established thought leadership platform for professional-services firms. This guide looks at the main alternatives across content creation, distribution, expert visibility and AI search.

Tyler Ngo · 6 Oct 2026 · 15 min
News · Search & SEO

Manchester's most visible law firms revealed in first AI visibility index

Findwell's first Greater Manchester Law Firm Visibility Index reveals which firms are most visible across Google and AI, and how concentrated the market still is.

Jordan Greenaway · 28 Sept 2026 · 4 min

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