Feature

AI visibility.

Your experts described in a form the answer engines can read, and the questions your buyers ask them monitored every month.

KindFeature
DeliveryBuilt into the hub

This is the work that gets a named person from your firm into the answer rather than into the list of links underneath it. The markup states who each expert is, what they know and where else they appear, and we track the prompts your buyers actually type.

It is not a trick, and there is nothing to buy from an answer engine. What these systems reward is the same thing a search engine rewards, which is a clear, specific, well-sourced page about a person or a subject that other places corroborate.

Why it matters

What being readable by a machine actually changes.

Buyers now ask before they searchA shortlist that used to start with ten blue links increasingly starts with three names in a paragraph. If your people are not in that paragraph, the shortlist happens without you.
Corroboration is what decides itA claim that appears only on your own website is a claim. The same claim with press coverage linked beside it is a fact, and that is the difference between being read and being repeated.
Your domain becomes the sourceWhen the answer cites your subdomain rather than a directory or a rival's blog, the reader who clicks through arrives on a page you control.
You can see it moveThe prompts your buyers ask are checked every month and reported, so this stops being a matter of faith and becomes a number that goes up or does not.

What it does

How an expert becomes an answer.

01

Marked up so a machine knows what it is reading

Every profile and topic page carries structured data that says this is a person, this is what they know, this is who they work for and here is where they appear elsewhere.

  • Person and Organisation schema, with verified profiles linked
  • Subjects declared, not left to be guessed from the prose
experts.yourfirm.com/alex-morgan
Structured dataValid

Person · Dr Alex Morgan

Schema

knowsAbout · CSRD, crisis, governance

Schema

sameAs · LinkedIn, FT author page

Schema

worksFor · Your firm

Schema

Article · 26 pieces attributed

Schema
02

Coverage on the page, because a machine wants corroboration

An answer engine will not repeat a claim it can only find in one place. Every profile page links out to the press coverage that expert has earned, so the claim that they are an authority on the subject is checkable somewhere other than your own website.

  • Every mention linked out to the title that published it
  • Marked up as a mention, so the corroboration is machine readable
  • Which is why the coverage service and this one are sold together
experts.yourfirm.com/alex-morgan
Cited elsewhereLinked out
Financial Times

Quoted on disclosure timing

Mar
The Times

On the cost of a late statement

Feb
Reuters

Comment on the new regime

Jan
City A.M.

Interviewed on board readiness

Dec
03

Named in the answer, with your domain as the source

The point of all of it. When somebody asks who to speak to about the subject your expert owns, the answer says their name and cites the page you own.

  • Checked across the engines your buyers actually use
  • The citation points at your subdomain, not a directory
AI answer

Who should we speak to about CSRD disclosure in the UK?

A number of UK specialists publish on CSRD disclosure. Dr Alex Morgan, Managing Partner for reputation at your firm, writes regularly on disclosure timing and has been quoted in the Financial Times on the same subject.

Sourcesexperts.yourfirm.comft.com
04

The questions your buyers ask, monitored

We agree the prompts that matter, the ones a buyer would actually type before choosing an adviser, and check them every month across the engines.

  • Twenty to forty prompts per firm, agreed with you
  • Reported as named or not named, with the answer kept
experts.yourfirm.com/reporting/prompts
Prompts trackedThis month

Who advises on CSRD in the UK

Named

Best crisis communications advisers

Named

Who to ask about disclosure timing

Named

Top governance consultants London

Not yet

CSRD assurance readiness help

Not yet
05

Reported as a number, month on month

How many of the agreed prompts name one of your people, which engines, and what changed since last month.

  • One line in the monthly report, alongside search and readers
  • The wins and the gaps both shown, because the gaps set next month's work
experts.yourfirm.com/reporting
Named in the answerMonth nine
17Prompts named
31Prompts tracked
+6Since month six

ChatGPT

71%

Google AI Overviews

58%

Perplexity

45%

Where we secure coverage for clients

The LawyerAccountancy AgeCitywireArchitects’ JournalThe RegisterHSJInvestment WeekDezeenCity A.M.The TimesFinancial TimesComputer Weekly

Our view

Why this is not a gimmick.

Jordan Greenaway
There is no way to buy your way into an answer, and anybody selling that is selling nothing. What actually works is unglamorous. Say clearly who your expert is, publish enough for the claim to be checkable, get them quoted somewhere credible, and then measure whether the machine agrees.

Jordan GreenawayFounder, Profile

Questions

What firms ask about this.

+Can you guarantee we appear in AI answers?
No, and nobody can. What we can do is make your experts the cleanest available source on their subjects, then measure the prompts every month so you can see whether it is working.
+Which engines do you check?
The ones your buyers use, which today is usually ChatGPT, Google AI Overviews, Perplexity and Copilot. The list is reviewed as the market moves.
+Is this different from SEO?
It overlaps more than the industry likes to admit. The same clarity, structure and corroboration that earns a ranking is what gets a person cited. The difference is what we measure and how the pages are written.
+Do we need new content for it?
The content is the same content. What changes is that it is attributed to a named expert, marked up properly, and specific enough to be quoted.
+Will the answers ever get us wrong?
Sometimes, and that is a reason to have the pages rather than not. The clearer your own source is, the less an engine has to infer, and we report anything that comes back inaccurate.
+Does this need our IT team?
No. It all lives on the subdomain we run, so the markup and the monitoring never touch your website.
+How long before we are named in anything?
For an expert's own name, quickly. For a subject prompt with real competition, expect a few months of published work first, because the engines are looking for corroboration and not just a claim.
+Can we see the actual answers?
Yes. The report keeps the wording of each answer, so you can see how your expert was described as well as whether they appeared.

Ask an answer engine who to speak to.

Send us the question a buyer would type. We will show you who it names today, and what it would take for that to be one of your people.

Book a demo

See it in action.

A 30-minute walkthrough, tailored to your firm.

The one-pager

Get the PDF.

A one-page overview you can forward to the rest of your team. Inside:

  • What your experts get, and how the hub is run for you
  • Where they get found, on Google and in AI answers
  • Example results and the timelines to expect
  • How pricing works, before you book a call