Feature
Analytics and reporting.
One report a month on what the hub is actually doing, per expert and per subject, including which companies are reading it.
Every page in the hub is measured on the same handful of things that matter: where it ranks, whether an answer engine names it, how many people read it, who they work for, and how many of them left a name.
It is not a dashboard nobody opens. It is a monthly report written by the team that did the work, with a league table of every expert on the platform, and with the gaps in it as well as the wins, because the gaps are what next month is for.
Why it matters
What measuring it properly actually changes.
What it does
What the report tells you.
The whole hub on one page
Positions, prompts, readers, subscribers and enquiries, this month against last, with the direction stated plainly rather than left in a chart.
- The same measures every month, so the trend is real
- Per expert and per subject, not just a site total
Which companies are reading
Company-level identification on the pages that matter, so a partner can see that three people from a target account have read the same expert twice.
- Company, not individual, and nothing a visitor did not offer
- Flagged when a target account appears
FTSE 250 insurer · 4 visits
Target
Mid-market housebuilder · 3 visits
Target
Global logistics group · 2 visits
New
Regional NHS trust · 2 visits
New
Private equity house · 1 visit
New
A league table of every expert on the platform
One table, every expert, ranked on the measures that matter. It is the single most effective thing in the report, because a partner who can see they are eighth out of eleven does not need chasing for their next interview.
- Readers, positions held, prompts named and subscribers won
- Movement since last month, so a quiet quarter is visible
- Shared with the experts, not just with the managing partner
1. Dr Alex Morgan · 1.4k readers
Up 2
2. Priya Shah · 980 readers
Up 1
3. James Okafor · 760 readers
Level
4. Elena Marsh · 520 readers
Down 2
5. Tom Petrides · 240 readers
New
A page a partner meeting can use
One page that says what happened, what it means and what we are doing about it, written by the people who did the work.
- Sent as a PDF and a link, in the same shape every month
- Ends with next month's plan and the reason for it
What moved this month
Summary
Per expert, per subject
Detail
Named in answers, with wording
Detail
Companies reading and enquiries
Detail
What we are doing next, and why
Plan
Where we secure coverage for clients
Our view
Why we report the gaps.
“Any agency can send you a chart that goes up. The useful part of a monthly report is the sentence explaining what did not work, because that is the only part that changes what we do next. If a report has no bad news in it after nine months, somebody is not reading the data.”
Jordan GreenawayFounder, Profile
Questions
What firms ask about this.
+What exactly do you measure?
+Is the company identification GDPR compliant?
+Is the league table not going to upset people?
+Do we get access to the raw data?
+Who writes the report?
+How does this connect to our CRM?
+What does month one look like?
+Will you tell us if it is not working?
See the report before you buy the hub.
We will send you a real monthly report, with the client details removed, so you can judge the reporting rather than take our word for it.
The rest of it
More in the hub.
Features
Services
Or see the whole platform on one page.