Findwell.

Expert-led marketing, fully managed

We write and run an expert hub for your firm.

Your experts, found by clients, journalists and AI. Written and run by our team.

Clients quoted in

The LawyerAccountancy AgeCitywireArchitects’ JournalThe RegisterHSJInvestment WeekDezeenCity A.M.The TimesFinancial TimesComputer Weekly

A home for your experts’ thinking, and the team to do it.

Our in-house writers, editors and PRs.

Findwell gives every expert in your firm a page of their own on your domain, and a home for everything they write, say and are quoted in, organised by the topics they own.

Our team does the work, from an hour a month of their time, so your people get found. We call it expert-led marketing: growing your firm by putting your experts front and centre.

The platform

What your experts get.

From £2,495 a month · 3 to 5 experts
experts.yourfirm.com/alex-morgan
AMDr Alex MorganPartner, Sustainability
CrisisCSRDDisputesRegulationGovernance

Crisis communications · 14 pieces

Topic

CSRD and disclosure · 9 pieces

Topic

Board readiness · 6 pieces

Topic
 Expert profile pages Every expert gets their own page. A page per person on your own domain, so search engines and AI can tell who they are and what they know. See expert profile pages
experts.yourfirm.com/topics/csrd-disclosure
CSRD and disclosureTopic
ReportingBoardsAssuranceTiming

What the regime asks of a board

Insight

Disclosure timing in practice

Video

Quoted in the Financial Times

Coverage

The questions clients keep asking

Insight
 Topic pages Rank for the problems your clients search. A page for each subject you want to be known for, collecting every expert who covers it and everything they have published on it. See topic pages
Expert directoryThe right expert gets the callClients and journalists search by subject, and reach the person who knows.See expert directory AI visibilityGet named in AI answersWhen a buyer asks ChatGPT who to call, your experts are in the answer.See AI visibility Subscribers and enquiriesTurn readers into enquiriesEvery enquiry arrives attributed to the expert who earned it.See subscribers and enquiries
See all features

The work behind it

What our team does, every month.

Writers, editors, PRs and a film crew, all in-house. The same people every month, so they learn how each of your experts thinks.

Expert contentUnlock what your experts know but never writeWe interview each expert for an hour a month and turn what they think into articles, commentary and video, in their voice. Expert newsletterBuild an audience around each expertWe turn it into a monthly newsletter from each expert, sent to the readers their work has earned. Media coverageGet quoted where your clients readWe pitch their sharpest opinions to the journalists who cover your market, with your expert named as the source.

Who it is for

Expert-led marketing for firms that sell expertise.

Law firmsPartners, practice areas, the SRA AccountancyAudit, tax and advisory Financial servicesAdvisers and investment firms ArchitectsPractices and their directors TechnologyB2B SaaS and consultancies Health and life sciencesPharma, medtech and providers

In another B2B industry? It works the same way.

See what it would look like for your firm.

A 30-minute walkthrough on one of your own experts. See pricing

The team behind it

Brought to you by Profile.

Jordan Greenaway Alana Stoddart Isaac Raymond Elizabeth Lorraine Tom Mitchell Kiara Cleland

Some of the team behind it. Writers, editors and PRs, all in-house.

Findwell is a product of Profile, an award-winning thought-leadership and PR agency. For more than a decade we have helped firms that sell expertise turn their specialists into recognised, quotable authorities.

We earn our clients coverage in the titles their buyers and journalists actually read. Findwell is that craft made into a fully managed platform, written, published and run by the same in-house team.

10+ yearsbuilding expert reputations
Award-winningthought leadership & PR
In-houseeditorial writes every word

Insight

Fresh from the team.

Blog

Passle alternatives: 7 options for thought leadership and expert visibility in 2026

Passle is a well-established thought leadership platform for professional-services firms. This guide looks at the main alternatives across content creation, distribution, expert visibility and AI search.

Tyler Ngo · 6 Oct · 15 min readNews

Manchester's most visible law firms revealed in first AI visibility index

Findwell's first Greater Manchester Law Firm Visibility Index reveals which firms are most visible across Google and AI, and how concentrated the market still is.

Jordan Greenaway · 28 Sept · 4 min readBlog

Top 50 law firms in Manchester by search and AI visibility in 2026

We analysed 378 Greater Manchester law firms to see which appear most often when clients search for legal help in Google and AI. Here are the 50 firms leading Findwell's 2026 Visibility Index.

Jordan Greenaway · 25 Sept · 9 min readDownload

Manchester Law Firm Visibility Index 2026

The 2026 Manchester Law Firm Visibility Index benchmarks how 378 Greater Manchester law firms and their lawyers appear across Google and AI, covering firm visibility, individual visibility and practice-area performance.

Tyler Ngo · 24 Sept · 1 min readPodcast

How multimedia makes experts more findable in search and AI

A good video does more than fill a social feed. Jordan Greenaway and Isaac Raymond explain how video, audio and photography can turn one expert conversation into a wider body of searchable, reusable content.

Tyler Ngo · 22 Sept · 16 min read

Questions

The ones that actually get asked.

+What happens if an expert leaves?
You stay in control. The firm owns every profile and the audience it has built, so if someone moves on you simply take their profile down. The following and the authority stay with you, not with the individual.
+What do we actually have to do?
Point one DNS record, choose your experts, and give us a short capture session with each of them. We write, publish, host and maintain everything from there.
+Who owns the profiles and the content?
You do.
+Does this touch our website?
No. Findwell runs on a subdomain. Your site, your CMS and your web team are left completely alone, and every ranking signal builds your domain's authority rather than an agency's.
+How long before it works?
Typically around two weeks to reach native Google search and around eight weeks to start surfacing in AI answers.
+What does it cost?
Plans start from £2,495 a month for three to five experts, excluding VAT. Every tier buys the same hub; what changes is how often you publish and how hard we work the press. See pricing.

See it on one of your own experts.

We build the first profile page before you commit to anything, so you judge the work, not the pitch.

Get in touch

Book a demo

See it in action.

A 30-minute walkthrough, tailored to your firm.

The PDF summary

Get the PDF.

A short summary you can forward to the rest of your team. Inside:

  • What your experts get, and how the hub is run for you
  • Where they get found, on Google and in AI answers
  • Example results and the timelines to expect
  • How pricing works, before you book a call