For healthcare, pharma and life sciences
Content marketing for healthcare, pharma and life sciences.
Your people already write more than almost anyone. The trouble is where: in journals, behind paywalls, for other researchers. Findwell takes the same expertise and puts it where a procurement lead, a clinician or an investor is actually looking.
Two things that are usually bought separately, and that only work together.
A hub on a subdomain of your own site, with a page for each specialist built around the regulatory or clinical question they are trusted on, and the agency that writes and places it. It is the sector where credibility is everything and where almost nobody publishes under an individual's name.
What Findwell is
A content platform, and the agency that translates your experts.
The work
An agency that translates the science
We interview your clinicians and scientists, write in their voice, prepare it for medical and regulatory review, and pitch it out.
The place
A platform of your own to hold it
A hub on your subdomain with a page per specialist, structured so search and AI can read it.
Findwell
The platform, with the people who feed it
Live in about two weeks, on an hour a month from each specialist.
What it actually is
One specialist, one page, and everything that comes off an hour of their time.
A page for the question they are trusted on.
Not a capabilities statement. The specialist's own page on your domain, about the regulatory or clinical question they are asked most, with their publications, comment and coverage gathered under it.
- One question per specialist
- Their expertise, in plain terms
- Sourced on the page
Dr Aisha BelloHead of Regulatory Affairs, Medical DevicesWhen your software becomes a medical device
ARTICLE
Quoted in Med-Tech Innovation on AI rules
COVERAGE
Classification after the 2026 guidance
WEBINAR
One interview, and your review process intact.
We record the conversation, we draft in their voice, and put it through your own medical and regulatory review before anything appears. The process you already run is the process, not an obstacle we work round.
- Your review, unchanged
- Claims sourced as written
- Nothing published unapproved
Their words, our writers.
When your software becomes a medical device
Three posts in their own voice
Ninety seconds to camera
A briefing they can send on
Found before the submission is written.
Founders, regulatory leads and clinicians search the classification question long before they engage anybody. A page that answers it clearly is read at exactly the point a specialist is being chosen.
- Written for the decision point
- Specific to the regime
- Ranking on your own domain
When your software becomes a medical device
experts.yourfirm.com
Classification after the 2026 guidance
experts.yourfirm.com
a regulator's guidance page
somebody else
And named when an assistant is asked instead.
Regulatory questions are increasingly put to an assistant instead, and search engines and answer engines cite whatever explained the rule best, so a named specialist gets cited where an organisation's overview page does not.
- Cited by name
- One page, both channels
- Tracked monthly
Is our clinical software a regulated device?
Classification turns on intended purpose rather than on the technology used. Dr Aisha Bello, who heads regulatory affairs for devices, has published a worked explanation of where the line falls.
And the reporting stands up to scrutiny.
There is a dashboard behind the hub: what each specialist ranks for, who is reading, and what the sector press picked up. Evidence rather than impressions, which is the only kind that survives a board.
- By specialist and by question
- Named organisations where allowed
- Available on demand
What you get
Everything a specialist needs, made for them.
One conversation with a specialist turns into all of this. We make it, we take it through review, we place it, and every piece lands back on their own page.
Where we have experience
The areas we have published in.
6 areas we have already written, placed and ranked work in. The model is the same in each. What we publish is not.
We support clients in medtech and devices. The classification question is searched constantly and answered badly, so that is the standing guide we build first.
We support clients in pharma and biotech. What can be said is tightly bounded, so we agree the boundary with your reviewers before we book the interview.
We support clients in digital health. Your buyers are clinicians and commissioners rather than consumers, so nothing is written in consumer language.
We support clients in diagnostics. The evidence is the argument, so the writing walks through the data rather than summarising a conclusion.
We support clients in clinical services. Referrers and commissioners search pathways, not providers, so the page answers the pathway question.
We support clients who are providers and groups. The reader is a commissioner with a spreadsheet, so we publish outcomes and process rather than a brand story.
Where we secure coverage for health and life sciences clients
The team behind it
You are hiring people, not software.
Findwell is a product of Profile, an award-winning thought leadership and PR agency. So is the team.
“This is the only sector I work in where the expertise is already written down. It is in journals, behind paywalls, in a format built for reviewers rather than readers, and the person who needs it is a procurement lead with twenty minutes. Nobody has to become a writer here. Somebody just has to sit with the expert and ask what it means, then publish the answer where the question is actually being asked.”
Jordan GreenawayFounder, Profile
Questions
What firms ask before they start.
+How much does content marketing for healthcare and life sciences cost?
+Our people already publish in journals. Why is this different?
+How does this work with the ABPI Code?
+Can we talk about a product that is not approved yet?
+Is this SEO, AEO, GEO, PR or thought leadership?
+Who writes it, and how much specialist time does it take?
See what your specialists would rank for.
A thirty-minute walkthrough, on your own firm, of where your specialists sit today and what it would take to move them.