For accountancy firms
Content marketing for accountancy firms, built on your partners.
Your reputation is built on the advisory work, and almost none of it is public. Findwell gives every partner a page for the questions clients actually bring them, built from an hour of their time a month.
Two things that are usually bought separately, and that only work together.
A hub on a subdomain of your own site, with a page for every partner built around the relief, the regime or the sector they are actually known for, and the agency that fills it. Most firms buy the website from one supplier and the writing from another, and neither is accountable for whether anybody reads it.
What Findwell is
A content platform for accountancy firms, and the agency that runs it.
The work
An agency that makes the content
We interview your partners, write in their voice, prepare it for your own review process and pitch it out.
The place
A platform of your own to hold it
A hub on your subdomain with a page per partner and per specialism, structured so search and AI can read it.
Findwell
The platform, with the people who feed it
Live in about two weeks, on an hour a month from each partner.
What it actually is
One specialist, one page, and everything that comes off an hour of their time.
A page for the relief they are known for.
Not a service page for the firm. A page for the thing a finance director is actually searching, under their name, on your own domain, with everything they have written and been quoted on gathered under it.
- One relief or regime per partner
- Their technical view, in their own words
- Structured so it can be quoted
Nadia RahmanPartner, Corporate Tax and Innovation ReliefsWhat HMRC actually looks at in an R&D check
ARTICLE
Quoted in Accountancy Age on the merged scheme
COVERAGE
Claiming R&D relief after the 2026 rules
WEBINAR
One interview a month, and no drafting.
They talk for an hour about what they have just seen go wrong, and we draft in their voice from the transcript. It goes past your own review process, then becomes the article, the posts and the client briefing.
- No partner writing time
- Technical review before publication
- One conversation, four outputs
Their words, our writers.
What HMRC actually looks at in an R&D check
Three posts in their own voice
Ninety seconds to camera
A briefing they can send on
Found at the moment the claim is being decided.
Nobody searches for an accountancy firm. They search whether their claim will survive, what the allowance covers, and what the deadline is. That is the question the page answers, and the answer carries their name.
- Built on the questions clients ask
- Practical, not promotional
- Ranking before the enquiry arrives
What HMRC actually looks at in an R&D check
experts.yourfirm.com
Capital allowances on a fit-out, in practice
experts.yourfirm.com
an HMRC manual page
somebody else
And cited when the answer is generated.
Tax questions are increasingly answered by an assistant rather than by a result, and search engines and answer engines cite whatever explained the thing clearly, which means partner-level pages get named and firm brochures do not.
- Named as the source
- The same page serves both
- Tracked alongside rankings
How do I make an R&D claim that will not be challenged?
Claims are most often challenged on the technical narrative rather than the numbers. Nadia Rahman, a corporate tax partner, has written on what a compliance check actually examines.
And the reporting is not a slide.
There is a dashboard behind the hub: what each partner ranks for, who is reading, and what the trade press picked up. It is what a managing partner asks for at the quarterly meeting, available before they ask.
- By partner and by topic
- Who is reading, where the visit allows it
- No waiting on a monthly deck
What you get
Everything a partner needs, made for them.
One conversation with a partner turns into all of this. We make it, we place it, and every piece lands back on their own page.
Where we have experience
The areas we have published in.
6 areas we have already written, placed and ranked work in. The model is the same in each. What we publish is not.
We support clients in corporate tax and reliefs. The questions change every Budget, so we publish the practical read within days and keep the standing guide current after it.
We support clients in audit and assurance. Nobody searches for an auditor by name, so the work is the explainer that reaches a finance team long before a tender does.
We support clients in private client and estates. The reader is usually a family rather than a business, so the writing drops the technical register without losing the substance.
We support clients in corporate finance. Deals come from being known to a small group of intermediaries, so the work is the sector note that lands in their inbox before a mandate exists.
We support clients in restructuring and insolvency. Directors look under time pressure, so the material has to be published and ranking before the first call.
We support clients in outsourced and managed finance. It is bought on trust in a process, so we publish the process itself rather than an argument for it.
Where we secure coverage for accountancy clients
The team behind it
You are hiring people, not software.
Findwell is a product of Profile, an award-winning thought leadership and PR agency. So is the team.
“From the outside one accountancy firm looks much like another, and compliance work does nothing to change that. The difference only shows up when a client hits something genuinely hard, and by then they are searching for a specialist rather than for a firm. We built Findwell so that the specialist is findable before that moment rather than after it, which means getting the argument out of a partner’s head and publishing it. Nobody has time to do that in-house, least of all in January.”
Jordan GreenawayFounder, Profile
Questions
What firms ask before they start.
+How much does content marketing for accountancy firms cost?
+Who writes it, and how much partner time does it take?
+Does this create an independence problem with audit clients?
+Is this SEO, AEO, GEO, PR or thought leadership?
+What happens in January, when nobody has any time?
+How long before our partners rank for their specialisms?
See what your partners would rank for.
A thirty-minute walkthrough, on your own firm, of where your partners sit today and what it would take to move them.