For law firms
Content marketing for law firms, built on your partners.
Your clients are hiring the lawyer, not the letterhead. We give every partner a findable page for the niche they actually own, and we write it for them.
Two things that are usually bought separately, and that only work together.
A hub on a subdomain of your own site, with a page for every partner built around the niche they actually own, and the agency that fills it: the interviews, the writing, the filming and the press. Today a firm buys those from two suppliers who never speak to each other, and neither one is accountable for whether a client ever arrives.
What Findwell is
A content platform for law firms, and the agency that runs it.
The work
An agency that makes the content
We interview your partners, write in their voice, prepare it for your own sign-off and pitch it out.
The place
A platform of your own to hold it
A hub on your subdomain with a page per partner, structured so search and AI can read it.
Findwell
The platform, with the people who feed it
Live in about two weeks, on an hour a month from each partner.
What it actually is
One specialist, one page, and everything that comes off an hour of their time.
A page for the niche they actually own.
On a subdomain of your own site, not a directory somebody else runs. Their name, their practice and everything they have published in one place, so a client searching the problem finds the partner rather than the firm.
- Their voice, written by our team
- One niche per partner, not one page per practice group
- Read by a search engine and an answer engine alike
Sarah WhitfieldPartner, Restructuring and InsolvencyDirectors' duties when insolvency looms
ARTICLE
Quoted in The Lawyer on pre-pack reform
COVERAGE
Restructuring after the 2026 rules
WEBINAR
All of it comes off one hour a month.
A recorded conversation with the partner, and nothing else asked of them. We draft in their voice from the transcript, make the posts, the video and the client briefing out of the same hour, and send it back for approval.
- No writing and no chasing
- Approved in the same week
- Every piece lands back on their page
Their words, our writers.
Directors' duties when insolvency looms
Three posts in their own voice
Ninety seconds to camera
A briefing they can send on
So they are the result when the client is looking.
The questions a director actually types are narrow, urgent, and almost never answered by a partner. A page answering one of them properly outranks a firm's insights index, because it is the only thing on the page.
- Written against real search demand
- One question, answered fully
- Ranking on your own domain
Directors' duties when insolvency looms
experts.yourfirm.com
Wrongful trading: what changes, and when
experts.yourfirm.com
a government guidance page
somebody else
And the name the answer engine gives.
More of these questions are answered without anybody clicking a result at all, and search engines and answer engines cite the page they learned from: so a firm with a partner-level page on the subject gets named and the rest are not in the room.
- Cited by name, not by firm
- The same page does both jobs
- Reported monthly, next to the rankings
Who should a director talk to before filing?
Directors approaching insolvency are usually advised to take specialist advice early. Sarah Whitfield, a restructuring partner, has written on the point at which the duty shifts to creditors.
And you can see whether any of it is working.
There is a dashboard behind the hub. What each partner ranks for, who is reading, which organisations are visiting and what the coverage earned, behind your own login rather than in a deck at the end of the month.
- Per partner, not per firm
- Named organisations where the visit allows it
- Nobody waits for a monthly report
What you get
Everything a partner needs, made for them.
One conversation with a partner turns into all of this. We make it, we place it, and every piece lands back on their own page.
Where we have experience
The areas we have published in.
6 areas we have already written, placed and ranked work in. The model is the same in each. What we publish is not.
We support clients in private client and tax. Their questions get searched long before anybody calls, so we build standing explainers and refresh them at each Budget.
We support clients in real estate and planning. Their market moves when the regime does, so we work to the consultation calendar and have the comment ready when reform lands.
We support clients in employment law. The week a judgment lands is the only week that counts, so the interview is booked and the writer briefed before it does.
We support clients in corporate and private equity. The readers are a small named group rather than an audience, so the work is the sector note that circulates before a process starts.
We support clients in dispute resolution and litigation. The reading happens under pressure, so we publish the practical note first and put the partner in front of the press second.
We support clients in restructuring and insolvency. The call comes with no notice at all, so the material is published and ranking before anybody needs it.
Where we secure coverage for legal clients
The team behind it
You are hiring people, not software.
Findwell is a product of Profile, an award-winning thought leadership and PR agency. So is the team.
“Every law firm I work with has a partner who is genuinely one of the best in the country on something narrow, and the only public proof of it is a sixty-word bio and a directory ranking no client will ever read. We built Findwell because the fix is not more software. It is sitting down with that partner, getting the argument out of their head, and then doing the unglamorous work of publishing it, placing it and keeping it going.”
Jordan GreenawayFounder, Profile
Questions
What firms ask before they start.
+How much does content marketing for law firms cost?
+Who writes it, and how much partner time does it take?
+How does this get through our risk and compliance sign-off?
+Is this SEO, AEO, GEO, PR or thought leadership?
+How long before our partners rank for their practice areas?
+What happens to the content if a partner leaves?
See what your partners would rank for.
A thirty-minute walkthrough, on your own firm, of where your partners sit today and what it would take to move them.