For technology companies
Content marketing for technology companies, built on your experts.
You already publish more than any other sector. That is the problem. Buyers stopped believing it, and the model they now ask for a shortlist was trained on it. Whether you sell software or sell people, Findwell puts your actual engineers and consultants on the record instead.
Two things that are usually bought separately, and that only work together.
A hub on a subdomain of your own site, with a page for each engineer or specialist built around the problem they have actually solved in production, and the agency that gets it out of their head and published. Buyers in this market trust an engineer with a name over a company with a category.
What Findwell is
A content platform, and the people who actually interview your engineers.
The work
An agency that gets it out of their heads
We interview your founders, CTOs and principal consultants, write in their voice, put it through your review and pitch it out.
The place
A platform of your own to hold it
A hub on your subdomain with a page per expert, structured so search and AI can attribute it to a person.
Findwell
The platform, with the people who feed it
Live in about two weeks, on an hour a month from each expert.
What it actually is
One specialist, one page, and everything that comes off an hour of their time.
A page for the problem they have actually shipped.
Not a solutions page. The engineer's own page on your domain, about the thing they have taken to production, with their writing, their talks and the places they have been quoted collected on it.
- One hard problem per specialist
- Written from what they have built
- No marketing register
Dana OkoroPrincipal AI EngineerWhy most AI pilots never reach production
ARTICLE
Quoted in The Register on pilot failure rates
COVERAGE
Evaluating models without a benchmark
WEBINAR
One hour, and nobody has to write a blog post.
The reason engineering content stops after two posts is that engineers are asked to write it. We record the conversation instead, we draft from the transcript, and send it back for a technical read rather than a redraft.
- No engineer writing time
- Technical review, not a rewrite
- One session, four pieces
Their words, our writers.
Why most AI pilots never reach production
Three posts in their own voice
Ninety seconds to camera
A briefing they can send on
Found during the evaluation, not the pitch.
By the time you are in a procurement process the decision is mostly made. The searching happens weeks earlier, when somebody is working out whether the approach is even viable, and that is the page they find.
- Written for the evaluation stage
- Specific enough to be useful
- Ranking on your own domain
Why most AI pilots never reach production
experts.yourfirm.com
Evaluating a model without a benchmark
experts.yourfirm.com
a vendor blog post
somebody else
And cited by the tools your buyers now ask.
This is the market that adopted them first and the market being described by them, and search engines and answer engines cite pages with a named engineer and a real result, not a category page.
- Named engineer, named result
- The same page does both
- Reported monthly
Why do most enterprise AI projects stall?
Most stall on evaluation and data readiness rather than on the model. Dana Okoro, a principal engineer, has written on what separates the pilots that ship from the ones that do not.
And you can see which accounts are reading.
There is a dashboard behind the hub: what each specialist ranks for, who is reading, and which organisations are visiting. It is the closest thing to intent data your own content can give you.
- By specialist and by topic
- Named organisations where allowed
- Live rather than monthly
What you get
Everything an expert needs, made for them.
One conversation with an expert turns into all of this. We make it, we place it, and every piece lands back on their own page.
Where we have experience
The areas we have published in.
6 areas we have already written, placed and ranked work in. The model is the same in each. What we publish is not.
We support clients in data and AI. Nobody believes a claim in this category any more, so we publish what was measured and what broke instead.
We support clients in security. Buyers read under obligation rather than interest, so the work is the clear explainer their auditor will accept.
We support clients in platform and cloud. Decisions here are made by engineers, so the writing goes straight to the architecture and skips the business case.
We support clients in product consultancy. You are selling judgement, so the only proof that works is a worked account of a real decision.
We support clients in integration and middleware. It is unglamorous and constantly searched, so this is where standing guides beat anything topical.
We support clients in vertical SaaS. Your buyer is an industry specialist first, so we write in their language rather than in software language.
Where we secure coverage for technology clients
The team behind it
You are hiring people, not software.
Findwell is a product of Profile, an award-winning thought leadership and PR agency. So is the team.
“Technology is the only sector where the answer to a credibility problem has been to publish more. Two posts a week, written by somebody who has never used the product, and now largely generated. Buyers stopped reading it years ago and the models are trained on it, which is a genuinely bad loop to be inside. The way out is boring and it works: put a real engineer on the record, with their name on it, saying something specific enough to be wrong.”
Jordan GreenawayFounder, Profile
Questions
What firms ask before they start.
+How much does content marketing for technology companies cost?
+We already publish two blogs a week. How is this different?
+Will this get us cited when a buyer asks an assistant for a shortlist?
+Is this SEO, AEO, GEO, PR or thought leadership?
+How does this sit with our analyst relations?
+Our engineers will not write. Is that a problem?
See what your experts would rank for.
A thirty-minute walkthrough, on your own firm, of where your experts sit today and what it would take to move them.