For architecture practices
Content marketing for architects, built on your directors.
Your website is a gallery. It shows what you have built and says almost nothing about how you think, which is the only thing a client is trying to work out before they call. Findwell fixes that, and your directors write none of it.
Two things that are usually bought separately, and that only work together.
A hub on a subdomain of your own site, with a page for each director built around the building type or the approval they know best, and the agency that writes and places it. Practices win work on being known for something specific, and almost all of them publish only finished projects.
What Findwell is
A content platform for practices, and the agency that writes for it.
The work
An agency that does the writing
We interview your directors, write in their voice, put it through your own sign-off and pitch it out.
The place
A platform of your own to hold it
A hub on your subdomain with a page per director, structured so search and AI can read it.
Findwell
The platform, with the people who feed it
Live in about two weeks, on an hour a month from each director.
What it actually is
One specialist, one page, and everything that comes off an hour of their time.
A page for the building type they are known for.
Not a project gallery. A page about the problem a client is trying to solve, under the name of the director who solves it, on your own domain, with their projects, comment and coverage gathered beneath it.
- One building type or approval each
- The thinking, not just the images
- Findable without a portfolio site
Ravi MenonDirector, Housing and Building SafetyWhat actually gets a building through Gateway 2
ARTICLE
Quoted in the AJ on gateway delays
COVERAGE
Designing to the second staircase rule
WEBINAR
An hour of their time, and a photographer already booked.
We record the conversation, we draft in their voice, and cut it into the article, the posts and a short piece to camera. The images you already have do the rest, so nothing waits on a new shoot.
- No writing asked of the practice
- Your existing images, used properly
- Filmed on the day of the interview
Their words, our writers.
What actually gets a building through Gateway 2
Three posts in their own voice
Ninety seconds to camera
A briefing they can send on
Found while the brief is still being written.
Clients search the constraint before they search for an architect: the gateway, the staircase rule, the retrofit standard. A page that answers that is read months before a shortlist exists.
- Written against the real constraint
- Read before the tender
- Ranking on your own domain
What actually gets a building through Gateway 2
experts.yourfirm.com
Designing to the second staircase rule
experts.yourfirm.com
a regulator's guidance note
somebody else
And quoted when an assistant is asked.
Procurement teams now ask an assistant who understands a regime, and search engines and answer engines answer from the pages that explained it, so a practice with a published view gets named and one with a portfolio does not.
- Named as the specialist
- One page, both routes in
- Tracked month to month
Who understands the building safety gateways?
Approval turns on the completeness of the submission rather than the design itself. Ravi Menon, a director working on higher-risk residential, has written on what a gateway submission needs to contain.
And the reporting shows which projects it brought.
There is a dashboard behind the hub: what each director ranks for, who is reading, and what the architectural press picked up. It is the evidence a practice usually has to guess at.
- By director and by building type
- Named organisations where possible
- No monthly report to wait for
What you get
Everything a director needs, made for them.
One conversation with a director turns into all of this. We make it, we place it, and every piece lands back on their own page.
Where we have experience
The areas we have published in.
6 areas we have already written, placed and ranked work in. The model is the same in each. What we publish is not.
We support clients in housing and residential. The regime changes faster than the schemes built under it, so we publish the practical read on each change as it lands.
We support clients in retrofit and reuse. The argument is still being won, so the work is the evidence and the worked example rather than the manifesto.
We support clients in education and campus work. Buyers are public bodies on published timetables, so we write to the funding cycle rather than to the news.
We support clients in healthcare and clinical buildings. The clients are estates teams, so the writing is about operational constraints rather than about design language.
We support clients in heritage and conservation. The audience is small and expert, so credibility comes from the detail and we do not simplify it away.
We support clients in workplace and commercial. The question changes every eighteen months, so this is the one area where we publish comment rather than standing guides.
Where we secure coverage for practice clients
The team behind it
You are hiring people, not software.
Findwell is a product of Profile, an award-winning thought leadership and PR agency. So is the team.
“Architects are the only professionals I work with who publish constantly and say nothing. The websites are beautiful and almost wordless, the practice name is on everything and no individual is on anything, and then a client with a difficult building goes looking for someone who has solved it before and finds a gallery. All the expertise is in the room. None of it is on the internet.”
Jordan GreenawayFounder, Profile
Questions
What firms ask before they start.
+How much does content marketing for architects cost?
+We publish projects, not opinions. Is that a problem?
+Can we write about a live scheme before planning?
+Does this replace our awards submissions and press office?
+Is this SEO, AEO, GEO, PR or thought leadership?
+Who writes it, and how much director time does it take?
See what your directors would rank for.
A thirty-minute walkthrough, on your own firm, of where your directors sit today and what it would take to move them.