How do you manage a corporate scandal?
Every crisis is different, but three things always matter in a corporate scandal... speed, messaging and a visible human voice.
How do law firms get their partners cited by ChatGPT?
Partners get cited by AI when they own a clearly defined expertise, publish original content answering real client questions, and earn trusted coverage.
Wrong Guy, right voice
How one of TV's greatest mistaken-identity moments shows us why audiences listen to real voices, not pre-prepared speeches that lack personality.
Let people see what you know
Watching defence lawyer Kevin Reddington in the Lindsay Clancy case shows why letting people see expertise beats telling them about it.
Thought leaders can learn a lot from influencers
CEOs don't need to be influencers, but they can learn how influencers earn trust: a clear point of view, personality, consistency and conversation.
The Musk premium
SpaceX's IPO shows that executive visibility has real financial value. You can't copy Musk's profile, but you can learn where the pay-off actually comes from.
Top of the list
London's markets are in slow decline. Isaac Goldring argues that relaxing listing rules is the real fix, and that until then businesses must stand out.
Exposure is the key
Confidence on camera takes more than good equipment. Isaac Raymond explores why practice, preparation and authentic delivery make a difference.