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Manchester Law Firm Visibility Index 2026.
- See where your firm ranks against every other firm on the Greater Manchester register
- The top 50, named and scored out of 100 on Google position, practice breadth and AI
- Who owns each practice area with the top five firms in all eight areas measured
- Which firms AI recommends and the Google leaders it leaves out entirely
- Whether AI can find your lawyers and why 73 of the 114 it named work outside Manchester
Contents.
- 01Firms are visible. People are not.Why being found by name wins you nothing new, and where new work actually starts
- 02The headline findingHow many of the 378 firms appear for the work they do every day, and how many never do
- 03Brand competition is fierceAll 465 Google results sorted by who owns them, and why almost none belong to a person
- 04The top tenThe ten most visible firms in Manchester, with their topics, best position, AI mentions and score
- 05Eleven to fiftyThe rest of the ranked field, and the 371 firms below it that scored nothing
- 06One number, three partsThe top five firms in each of eight practice areas, from corporate and commercial to immigration
- 07What AI saysWhat happens when a client asks AI who to instruct, and the ten firms it names most often
- 08Asked for a personThe 114 lawyers AI named when asked for an individual, and whose firms they work at
- 09The window is openWhy brand positions are taken, individual ones are not, and why that won't last
- 10Five recommendationsWhat to change, none of which needs a bigger budget
- 11Method and limitationsExactly how the index was built, so you can check every number
“Nobody searches for a law firm. They search for the problem they have at eight on a Tuesday night, and they hire whoever answered it.”